Carlsberg Marston’s Brewing Company and Mahou San Miguel to end exclusive licence partnership in 2025

Carlsberg Marston’s Brewing Company (CMBC) is today confirming that its long-term exclusive licensed production and distribution agreement with San Miguel will end on 31 December 2024.

Under the current agreement between the businesses, CMBC will continue as the exclusive licence partner for Mahou San Miguel (MSM) – owners of the San Miguel brand – until the end of 2024. CMBC will continue to exclusively brew, distribute and market the San Miguel brand as normal until this time.

CMBC will work closely with MSM and its new licence partner over the coming months to ensure a smooth transition.

Paul Davies, CEO of CMBC, said: “We can confirm that MSM has decided not to renew its partnership with CMBC from 1 January 2025. From that date onwards, CMBC will no longer exclusively sell and brew San Miguel under licence in the UK. Naturally, we are disappointed by the decision, and are working to mitigate the impact on our business.

“We are incredibly proud of our many achievements over more than 15 years with MSM, massively driving distribution and significantly growing San Miguel brand volume.

CMBC offers a varied, compelling portfolio of beers, from iconic brands such as Carlsberg Danish Pilsner to fast-growing World Beer brands like Birrificio Angelo Poretti and Brooklyn Pilsner, and some of the biggest UK ale brands including Hobgoblin and Wainwright.

In 2023, CMBC agreed a deal to acquire the Kronenbourg 1664 brand, following up with the launch of the super-premium 1664 Blanc earlier this year and relaunching the iconic lager brand under the ‘1664’ banner with the redesigned 1664 Bière.

CMBC operates one of the largest secondary logistics networks for the On Trade in the UK, with 15 depots nationwide – including a new, world-class depot that was opened in Bedford in April. Recently, CMBC commenced a new, 10-year partnership with the Stonegate Group, the UK’s largest pub operator, to manage all keg and cask deliveries to their extensive managed estate.

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