Carlsberg Marston’s Brewing Company (CMBC) has secured four prestigious accolades at the Just Drinks Excellence Awards 2024 in the Environmental, Safety, Diversity, and Product Launches categories.
CMBC was recognised in the Environmental category for a substantial reduction in carbon emissions and the implementation of groundbreaking sustainability practices. CMBC’s Together Towards ZERO and Beyond ESG programme has been instrumental in achieving a 10% cut in absolute carbon emissions and a 22% reduction in relative emissions per hectolitre of beer since 2015 on our journey towards ZERO Carbon Footprint.
In the Safety category, CMBC was recognised for building and embedding a ZERO Accidents Culture, resulting in a 75% reduction in accidents. The judges highlighted the company’s comprehensive safety programmes, regular safety walks, and extensive health and safety leadership training. CMBC's dedication to employee well-being extends to mental health, with investment in training for Mental Health Champions.
The Diversity award was secured by CMBC surpassing its target for women in leadership roles, with 32.5% of leadership roles now held by women and a new goal now set of 40% by 2030. CMBC's DE&I initiatives, including the annual DE&I Survey, mandatory inclusion training, and employee resource groups have all helped to foster an inclusive culture.
Finally, CMBC's innovative approach to product launches was recognised following the successful introduction into the market of 1664 Blanc. The beer was adeptly positioned as a lifestyle brand through strategic partnerships with the British Fashion Council and Selfridges, a compelling digital campaign, and engaging promotional activities, resulting in a significant increase in brand awareness.
Paul Davies, CEO of CMBC said: "At CMBC, we’re committed to working with our customers, suppliers and wider stakeholders to brew fantastic products and to make a tangible difference to society. We're thrilled with this industry recognition from Just Drinks across several important categories.
"In the past year, we have reached a number of major milestones – from a 10% reduction on absolute carbon emissions across our brewery network to a 75% reduction in accidents compared to the previous year – so it’s amazing to have another opportunity to celebrate these achievements. I’m particularly proud that we also met our target of 30% women in senior leadership roles a year early and were recognised for this in the diversity category.
"Our people and our products are at the heart of our business and this was evident in our award-winning launch of 1664 Blanc. We’re thrilled to see the brand recognised by the judges for its innovative and stylish launch campaign that captured imaginations and has established 1664 Blanc as the super-premium brand to watch.
"I’d like to thank all the teams involved in these projects and the members of the wider CMBC team for making CMBC a fantastic place to work and for their constant commitment to Brewing for a Better Today and Tomorrow."
Discover more about our achievements and award wins on Just Drinks.