The platform is available online and is free to set up* by all hospitality businesses. It enables pubs, bars, restaurants and cafés across the UK to safely sell food and drink to the local community, for take-out and delivery.

Love My Local also facilitates pubs and restaurants raising vital funds by enabling regulars to show solidarity and support through online donations and by investing in future experiences for when their local reopens fully.

The website – developed in partnership with CHD Innovation and Fold7 – also provides additional free resources. These include online video tutorials enabling every business to set up trading as quickly, alongside customisable social media and communications toolkits to help promote their online offering through their existing marketing channels.

Alistair Gaunt, vice-president of on-trade, Carlsberg UK, said: “Local pubs are at the heart of our communities in the UK and play a huge role, be that socially, culturally or economically. Without further ongoing support from the government and wider industry, many pubs and hospitality businesses are in jeopardy of being lost, alongside jobs.

“Love My Local is our small way of showing support for pubs, bars and restaurants. We’ve developed the site to be totally free to set up by any hospitality business and the initial reaction has been positive. We’re particularly thankful to the British Beer and Pub Association and British Institute of Innkeeping for their support by sharing the platform with members.

“We also welcome any wider hospitality businesses or associations to get involved with Love My Local to help it grow and benefit even more business owners or employees.”

Love My Local is available for pubs, bars, restaurants and cafes to register directly and start trading in minutes. More information is available online at www.LoveMyLocal.com or by following Love My Local on social media channels.

*transaction fees apply to orders placed online please see here for charges