We want people to enjoy positive experiences, and ZERO Irresponsible Drinking is key to this vision. 

We will continue to grow our low-alcohol and alcohol-free portfolio of low-alcohol, targeting 35% of Carlsberg Group's products globally by 2030.

As CMBC, we will continue to be a strong voice for responsible behaviour through our brands, our packaging, and our work with organisations like The Drinkaware Trust to encourage responsible choices.

OUR TARGETS

Actions towards ZERO

The alcohol-free revolution

We’re committed to improving accessibility of great-tasting alcohol-free beers that don’t compromise on quality or taste. Now, with Brooklyn Brewery’s Special Effects available on tap, consumers won’t compromise on experience either.

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