We partnered with our glass supplier Encirc on a ground-breaking trial to produce a beer bottle which cut emissions by up to 90%, without compromising on quality.
The new bottle was made from 100% recycled glass, using 100% renewable melting energy from biofuels. Encirc produced a million of these bottles for our Carlsberg Danish Pilsner brand in the UK – the latest in a series of the brand’s innovations to reduce the footprint of our products.